N° 01Closed
2016
First trade
Limited streetwear, bought and sold at a margin. The first lesson in what a market will actually pay.
Nedeljko “Ned” Mitrovic — Entrepreneur & Operator
NedMitrovic
Wisconsin ⇄ Chicago. Everything on this page is real — operating, or being built.
I look for what’s being underestimated — in markets, in industries, in people — and I move before consensus catches up.
The operating thesis
EST. 2001MKE ⇄ CHIBUILDING SINCE '16IN THE MARKETS SINCE '19
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02Thesis
Ident — Role
Builder. Operator. Owner.
Ident — Base
Born 2001, Wisconsin.
Ident — Method
Trading since sixteen.
Ident — Range
Cars. Markets. Steel. Crews.
Ident — Code
Nothing owed. Everything built.
IDENT
The pattern has never changed: find what the crowd misprices, take the position, do the work.
SRB / USAB. 2001MKE ⇄ CHIBLACK BELT6 DAYS / WK
@nedmitrovic↗Born Nedeljko Mitrovic — everyone calls me Ned. Serbian-American, raised in an immigrant household in Wisconsin. I speak the language fluently and carry the mentality with me: nothing is owed, everything is built.
The run so far: reselling limited streetwear at sixteen. A first car flip at seventeen that grew into roughly seventy vehicles bought, improved, and sold. Financial markets since 2019 — including a career-defining position in the 2021 GameStop squeeze. Physical steel and commodities across the Midwest since 2020. A trucking operation, built and exited. Today: two operating service companies and two brands in development.
Away from the businesses I train six days a week and hold a black belt. Same principles as the work: discipline, patience, not stopping.
03Ledger
Ten years in the market.
Every position since 2016 — what opened, what closed, and what never stopped compounding.
- 2016Closed
First trade
Limited streetwear, bought and sold at a margin. The first lesson in what a market will actually pay.
- 2017≈70 units
The car book
First flip at seventeen. Roughly seventy vehicles since — bought right, improved, sold. Mostly Hondas and Toyotas.
- 2019Open
Financial markets
Equities and beyond — a discipline built on asymmetric setups, market structure, and macro dislocation. Never stopped.
- 2020Open
Physical steel
Sourcing, negotiating, and moving commodity steel across the Midwest — Wisconsin to Chicago and back.
- 2021The outlier
GameStop
Positioned early in the squeeze. A career-defining result — and a masterclass in crowd behavior, risk, and market mechanics.
- 2022Exited
Trucking
Built and ran a small logistics operation, then liquidated it. Not every position is worth holding.
- 2026Operating
Star Pro Cleaning
Premium residential cleaning for the greater Milwaukee area. 100+ recurring clients, 1,000+ completed jobs.
- 2026Operating
Northline Projects
Commercial build-out support across Wisconsin and the Chicago metro for national retail — Walmart, H&M, Sephora.
04Operations
Positions currentlyoperating.
Real companies with crews, clients, and recurring revenue — all run on the same principle: do it right, or don’t do it.
Operation 01 — Est. 2026Operating
Star ProCleaning.
Premium residential cleaning built like an operating system — defined standards, trained teams, and recurring contracts over one-off transactions. Retention is the product.
The crewGreater Milwaukee
Model
Recurring residentialActive clients
0+Jobs completed
0+Coverage
Greater MilwaukeeOperation 02 — Est. 2026Operating
The markWI + Chicago
NorthlineProjects.
Commercial build-out support, painting, concrete, and light demo — the project work national contractors won’t touch at the detail level required. Fast turnarounds, clean execution.
Crew
~8 trained workersScope
Build-out · paint · concreteClients
Walmart · H&M · SephoraCoverage
WI + Chicago metroThe development bookPositions being sized
Performance facility
Gladiator
A 70,000+ sq ft luxury training and recovery environment planned for Franklin, WI — Olympic platforms to contrast therapy. The most complete training floor in the Midwest.
Concept — Franklin, WI70,000+ sq ft · Franklin, WI
Lifestyle brand
SZNs
Every season has a feeling. Apparel and lifestyle goods tied to culture — not hype cycles — for people who are intentional about how they show up.
Apparel · Accessories · Lifestyle
In development — announced when they’re real, not before.
05Doctrine
The rules are simple. Keeping them is the work.
- 01
Build real things
Value over noise. Execution over narrative. If it doesn’t serve a customer or move material, it doesn’t count.
- 02
Recurring beats one-off
Durable companies run on revenue that shows up again. A transaction is a starting point, not a strategy.
- 03
Discipline compounds
The edge isn’t intensity. It’s not stopping.
- 04
Systems over chaos
Strong systems outperform improvisation. Build the process before you scale the volume.
- 05
Play the long game
Most worthwhile things take longer than expected. Patience is a position too.
- 06
Hunt the value gap
Every market misprices something. Find it before the crowd does — and act decisively when you do.
Follow the work — @nedmitrovic↗Written the hard way — 2016 → present
06Off the Clock
Discipline,off the clock.
Six days a week under the bar, a black belt earned the slow way, and the occasional stretch of road that earns the work. The discipline is the same — only the venue changes.
07Forward
The positionstays open.
Opened 2016. Never closed. What comes next is scale — more operating companies, sharper systems for running them, and, in time, capital deployed behind other builders.
08Contact
Let’s buildsomething real.
Open to serious conversations — partnerships, venture opportunities, collaborations, and projects worth doing well.
Entry N° 09 — reserved for what’s next